Tea packaging design is not only the external manifestation of a product; it also embodies brand philosophy, cultural transmission, and consumer experience. For tea brands, a high-quality tea packaging serves not only as a "shield" to protect the quality of tea and extend its shelf life, but also as an important carrier to convey brand tone, embody the connotation of tea culture, and attract consumers' attention.

Whether it's upgrading packaging for traditional tea enterprises or creating the first product packaging for emerging tea brands, mastering the complete process of tea packaging design customization can make the customization process more efficient and the results more in line with expectations.

MTPAK can provide brands with comprehensive customization services, from design to production, helping them achieve a differentiated market positioning.

Below is a detailed breakdown of the entire process of tea packaging design customization, to assist brands in creating tea packaging that combines functionality with cultural appeal.

Step 1: First, clarify what kind of tea packaging you want to create

Before starting to customize tea packaging, the primary task is to clarify brand requirements. Different brands and types of tea have different packaging needs.

The storage requirements of different teas directly affect the choice of packaging materials. At the same time, it is necessary to clarify the form of tea (loose tea, tea cake, or tea bag). For example, the packaging of tea cakes needs to consider their load-bearing capacity and stackability. In contrast, the packaging of a tea bag needs to take into account both the portability of individual bags and the display effect of the entire box.

In addition, different brand positioning and target audiences require differentiation in packaging. The tea packaging for high-end gift teas should highlight texture (such as gold foil stamping, leather gift boxes, and ceramic jars) and incorporate brand-specific logos (such as family emblems and brand slogans). Meanwhile, mass-market tea packaging should balance cost-effectiveness and practicality (such as eco-friendly paper boxes and resealable bags), with a design style leaning more towards simplicity and clarity. Furthermore, for internet-famous teas popular among young people, designs such as China-Chic and minimalist styles can be explored, paired with fun copywriting or creative shapes (such as tea jars that can also serve as storage boxes).

Regarding custom specifications and process requirements, it is necessary to clarify the specific dimensions of the packaging (such as the size of the gift box and the capacity of the inner bag), the quantity (mass production batch or trial production quantity), as well as special process requirements. Is it necessary to enhance the texture through processes such as bronzing, UV, embossing/debossing, silver bronzing, etc.? Are additional functions required (such as built-in tea needles, tea scales, or tear-off opening design)? These details need to be communicated in advance to avoid any disconnection between later design and production.

The integration of certain cultural elements can enhance the value and depth of a brand. Tea packaging is an extension of tea culture, and it is necessary to confirm whether traditional elements should be incorporated or whether they should be combined with the brand's story.

Step 2: Transform requirements into visual solutions through creative design

After the requirements are clarified, the design team will enter the creative design phase, transforming abstract requirements into specific visual solutions for tea packaging. This is the core step in the entire customization process, which is usually divided into three key steps:

After the requirements are clarified, the design team will enter the creative design phase, transforming abstract requirements into specific visual solutions for tea packaging. This is the core part of the entire customization process, which is usually divided into three key steps:

1. Style orientation and initial draft design

The design team will produce 2-3 sets of preliminary designs in different styles based on the requirements, covering the overall visual aspects of the packaging (colors, layout, core elements), material suggestions (such as the weight of the paper box, paper texture, and plating process of the metal can), and functional layout (such as the opening and closing method of the gift box, and the printing position of information on the inner bag).

2. Detail optimization and communication

After the brand side selects the preliminary style, the design team will refine the details: adjust color saturation, optimize element proportions, and improve information layout. This stage requires multiple communications between both parties.

3. Functional testing and adjustment

To design a scheme that balances aesthetics and practicality, it is necessary to conduct inspections in advance, such as checking whether the packaging is easy to open and close, whether the size is suitable for tea capacity, and whether it meets food packaging compliance requirements. For example, the printing ink should use food-grade environmentally friendly ink, and the packaging should be labeled with "food contact" markings, manufacturer information, and implementation standard numbers to ensure that the tea packaging is both compliant and safe.

Step 3: Begin the sample confirmation process

After the design scheme is finalized, it is necessary to transform the digital design into a physical sample through the prototyping process, which is a crucial step to avoid the risks of mass production.

Select the packaging material that best meets the requirements for proofing, and inspect its barrier properties (such as oxygen resistance, water resistance, etc.) and appearance. Meanwhile, confirm the color difference, printing quality, and process details through small-scale production. Test the packaging's sealing, compressive strength, tear resistance, etc., to ensure that the packaging has good durability.

After completing the initial sample making, the client evaluates and provides feedback on the initial sample, such as packaging appearance, hand feel, user experience, etc. We will make necessary design or process adjustments based on the feedback to ensure that the packaging effect and function are perfect.

Step 4: Enter the production and manufacturing phase and commence mass production

After confirming that the sample is correct, the mass production stage can begin. During this stage, it is important to focus on production standards and progress control, as it involves multiple aspects such as production scheduling, quality control, and delivery time.

The production cycle needs to be determined based on factors such as order volume, design complexity, and production equipment. Once the customer confirms the sample, the production company will commence mass production of tea packaging. Furthermore, quality inspection is required at every production stage to ensure that the packaging meets the expected functional and aesthetic standards. Finally, transportation will be arranged according to the customer's delivery requirements, and it will be ensured that the packaging is delivered on time. After delivery, MTPAK will provide a series of after-sales support to ensure customer satisfaction with the quality of the packaging and service.

Step 5: Enter the delivery and after-sales phase, and complete the service loop

After mass production is completed, we enter the delivery and after-sales phase, providing subsequent support to the brand side. For instance, we select appropriate logistics packaging based on the material characteristics of tea packaging, and simultaneously provide logistics tracking information, allowing the brand side to grasp the location of the goods in real-time. Furthermore, timely after-sales support is also a crucial aspect.

Conclusion and Next Steps

The customization of tea packaging design is a process that involves communication of requirements, creative design, sample confirmation, production, and delivery and after-sales service, with each step taking into account the functionality, cultural significance, and marketability of tea packaging. Only by selecting a professional design and production team and strictly following the customization process can tea packaging truly become an asset to the brand, helping tea products stand out in the market.

MTPAK, through its professional packaging design and production capabilities, assists tea brands in providing high-quality customized packaging solutions, ensuring that each tea packaging stands out in the market.

If you are planning to initiate customized tea packaging, feel free to consult us for a tailored tea packaging solution.

Email：account@mtpak.com

Contact us：https://mtpak.com/contact-mtpak

Tea Packaging | Introduction to The Complete Process of Customizing Tea Packaging Design