How to Choose The Best Coffee Bag Within a Limited Budget?
For those who love coffee, the coffee packaging you usually don't pay attention to actually has a lot of nuances.
In the fiercely competitive coffee market, the quality of coffee packaging design directly influences consumers' purchasing decisions. Attractive packaging design always attracts more attention.
However, if the appropriate packaging is not chosen, even top-quality coffee beans will quickly lose their flavor if not stored in good packaging, significantly reducing consumers' perception of the brand image.
Among the numerous enterprises seeking our assistance, they clearly understand their specific needs regarding the size, functionality, and usage of the packaging bags they desire. MTPAK will provide more appropriate and professional suggestions and advice based on their needs and budget during the service process. When it comes to choosing coffee packaging, we have compiled some relevant information on the packaging types and configuration options that our customers prefer, for your reference.
What are the available specifications and sizes for coffee bags?
The specifications and dimensions of coffee bags are typically determined based on factors such as capacity, usage scenarios, and packaging bag types. Generally speaking, they can be categorized into the following types.
Common capacity specifications
1. Small-capacity packaging
This type of packaging is typically suitable for products that are intended for single brewing or trial use, such as 7g-15g single-cup ear-hook coffee and 30g-50g portable coffee bags.
2. Medium-capacity packaging
This type of packaging is most suitable for daily household consumption. The most common is the packaging of coffee beans weighing around 100g-250g, especially for premium coffee beans sold by premium coffee roasting manufacturers, who often prefer this specification of packaging. In North America, coffee bag packaging with a capacity of 340g or 12oz is a common standard. For small households or light coffee enthusiasts, 500g is the best choice.
3. Large-capacity packaging
This type of packaging is more suitable for people with bulk usage needs. For example, coffee bags with a capacity of 1kg are a popular choice for centralized purchasing in cafes and offices. Larger capacities, such as 2kg or 5kg, are typically found in commercial-sized bags, mainly made of kraft paper or polyethylene (PE) with aluminum foil lining, and are commonly seen in commercial settings.
Common bag types
1. Stand Up Coffee Pouches
This bag type is one of the most common packaging designs. The bottom design allows the bag to stand upright, making it suitable for coffee packaging with small to medium capacity (such as 100g–500g). Zipper seals or easy-to-tear seals are usually used, making it more convenient for consumers to use. The design of the self-standing bag makes it very suitable for retail packaging and display. It is characterized by portability and is suitable for coffee bags with a small to medium capacity.
2. Square Bottom Coffee Bag
This bag type typically features a flat bottom, allowing the bag to stand upright and provide more space, making them ideal for large-capacity packaging (such as 500g or 1kg). This design not only facilitates storage but also enhances the display effect of the packaging, and is commonly used for premium coffee.
3.Side Gusseted Coffee Bag
This bag type features pleats on both sides, allowing for expanded capacity and is commonly used for coffee packaging weighing 500g, 1kg, and above. It is typically designed to be self-supporting, and with the addition of a vent valve, it ensures the freshness of the coffee and prevents the bag from expanding. Suitable for larger-sized packaging, it boasts good barrier properties and stability.
4.Coffee Filter Pack Tubing
This type of packaging is typically in the form of a long strip or flat bag, used for packaging filter paper bags or small sample bags of coffee. It is commonly used for disposable ear-hook coffee or small-portion coffee packs. Its design facilitates portability and is suitable for small batches or convenience packaging. It is suitable for small sample packaging, commonly used for ear-hook coffee packs or single-cup coffee.
Other optional features
1. Zipper
This sealing method is convenient for repeated opening and closing, and is commonly used for medium to large-capacity coffee packaging.
2. One-way Degassing Valve
Coffee beans release a certain amount of carbon dioxide during storage. Coffee packaging designed with this in mind allows for the release of carbon dioxide. At the same time, the one-way design also prevents the oxidation of coffee beans, achieving optimal freshness preservation.
3.Tear Notch
The easy-to-tear design is really convenient for people with limited strength, especially for the elderly and children.
How to choose the material for coffee bags?
Typically, coffee packaging is made of composite materials to ensure multiple functions, such as oxygen and moisture resistance, and freshness preservation. Composite materials can combine different plastic films, aluminum foil, paper, etc., to achieve the best protective effect.
Common options include PET/PE composite materials, aluminum foil/PE composite materials, aluminum foil/PET composite materials, paper/PE composite materials, PLA/PE composite materials, etc., which are suitable for different needs.
Generally speaking, high-end boutique coffee tends to choose aluminum foil/PE composite materials due to their strongest barrier properties, which can preserve the aroma and freshness of the coffee. Some brands even undergo nitrogen-filling processes to maximize the retention of the coffee's original aroma. For everyday consumer coffee, using PET/PE composite materials or paper/PE composite materials is sufficient, as it ensures the effectiveness of packaging while reducing costs.
If your brand emphasizes the environmental protection concept of green consumption or organic coffee, choosing paper/PE composite materials or PLA/PE composite materials is very suitable, as they can meet the demand for degradability.
What is the process for bulk customization of coffee bags?
First, you can call us to inform us of your specific needs, including suitable bag types, capacities, and required functional considerations. Most importantly, please tell us your brand positioning so that MTPAK can design a visual style that matches your brand tone.
Once both parties have clarified their requirements, our design team will provide preliminary design sketches. You can provide feedback and suggestions based on the sketches, and ultimately confirm the design scheme. We will then produce samples and conduct functional tests. Once the samples pass the tests and you confirm that there are no issues, we will proceed to the mass production process.
During the production process, we conduct rigorous quality inspections, including checking the quality of packaging materials, printing effects, heat sealing performance, etc., to ensure that each batch of products meets the design standards. Mid-term inspections are also carried out during the production process to ensure that there are no deviations in quality.
Once production is completed, we will arrange suitable logistics to deliver the product to you. If it's an international shipment, we will also need to consider the cost of sea or air freight and handle the relevant customs procedures. You don't need to worry too much about this.
After you receive the goods for inspection, if any issues are found, MTPAK will provide the most professional after-sales service. Throughout the entire process, we will maintain communication with you to ensure that every step is executed as expected.
Conclusion
Actually, the complexity of coffee packaging design is not necessarily the key. The key is to cater to consumer needs and integrate them into the design of the coffee bag. When the packaging truly meets consumer needs and becomes a medium that consumers are willing to choose and share, sales growth will naturally follow.
Whether you are a brand just starting out or a well-established coffee merchant with a certain market share, we can provide you with tailored packaging design services to help your brand stand out in the market.
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