How to Make Coffee Packaging Design a Brand Advantage?
When consumers face a wide array of coffee products on the shelves, why do they pause due to the texture and design of the packaging bags?
For coffee brands, how can they design packaging bags that not only preserve the freshness of coffee beans but also serve as an important carrier for conveying their brand philosophy?
MTPAK, as a solution provider specializing in flexible packaging customization, has been deeply involved in the field of coffee packaging for many years. From material selection to process design, we always prioritize customer needs and provide customized solutions that meet global food compliance standards.
If you are struggling with the packaging design for your new series of coffee, why not contact MTPAK first to obtain exclusive packaging optimization advice?
Why is coffee packaging so important?
From the moment coffee beans are roasted, they need to be protected from oxygen. Did you know that coffee beans exposed to air will deteriorate significantly after just 7 days? Professional packaging can extend the shelf life to over 12 months! This is not just a difference in technology, but also a commitment to quality.
How can the material structure of coffee packaging bags be adapted to different application scenarios?
Coffee brands with different positioning have vastly different design requirements for packaging bags. Affordable coffee brands may focus more on cost and practicality, while high-end boutique coffee brands need to highlight quality and style through packaging. DTC coffee brands need to balance logistical convenience and user experience. When designing customization, MTPAK will approach from multiple dimensions to ensure that the packaging bag deeply aligns with the brand positioning.
Common coffee packaging bags include:
The basic fresh-keeping packaging primarily consists of PET and PE, with its core advantages being low cost and clear printing. It is suitable for coffee products with a short shelf life (30 days) and affordable pricing.
The main material structures of high-barrier packaging include PET, EVOH, and PE. Its core advantage lies in its suitability for medium to long shelf life (60-90 days) and oxygen transmission rate (OTR) of OTR≤2cc, making it ideal for premium coffee beans, blended beans, and other products.
The main materials and structures of the portable zipper are PET, aluminum foil, PE, and zipper. Its core advantage is excellent moisture resistance (WVTR ≤ 1g), reusable sealing, and suitability for household coffee weighing over 250g.
How to capture consumers' attention in the visual design of coffee packaging bags?
In an information-overloaded consumer environment, the visual design of coffee packaging bags is the first element that attracts consumers. How to make packaging bags stand out among many products and convey brand characteristics through the combination of color, pattern, font, and other elements? MTPAK has a mature methodology in visual design.
The color selection should be in line with the brand tone and product characteristics. A coffee brand that focuses on "natural and organic", MTPAK recommends using earthy colors such as green and brown as the main color scheme, paired with simple plant patterns, to convey the brand concept of nature and health; For trendy coffee brands targeting young consumers, they will adopt high saturation color blocking designs, such as combining orange and blue, and adding personalized graffiti patterns to enhance visual impact.
Font and information layout are equally crucial. Brand name and core selling points, such as single origin and light baking. Clear and eye-catching fonts with moderate font size are required to ensure that consumers can instantly capture key information when browsing quickly. MTPAK will optimize the information layout based on the size of the packaging bag to avoid overcrowding of text. At the same time, appropriate blank areas will be reserved on the bag body to enhance the overall design's simplicity and sophistication. In addition, a QR code can be added to the packaging bag, allowing consumers to scan the code to learn about the origin story, roasting process, and other detailed information about coffee beans, enhancing the interaction between the brand and consumers.
With the deepening of environmental protection concepts, consumers are increasingly valuing the environmental attributes of packaging bags when choosing coffee products.
Environmentally friendly packaging can enhance brand reputation and consumer loyalty. The use of biodegradable and recyclable coffee packaging bags conveys the brand's sense of social responsibility to consumers, making it easy to gain their favor and trust.
Conclusion
In the increasingly competitive coffee market, packaging bags are no longer just product containers, but the core carrier that carries brand value and connects consumers. From the protection of flavor retention function, to the visual transmission of brand recognition, and to the demonstration of compliance and environmental protection responsibility, the optimization of every link can make packaging a bonus tool for the brand.
MTPAK, with its deep insights into the coffee packaging industry and one-stop services from demand diagnosis to subsequent optimization, can help roasters avoid design errors and accurately match solutions.
Are you ready to enhance your coffee packaging? Contact MTPAK for professional consultation and sample experience. Let's work together to create an unforgettable coffee packaging solution.
Email：account@mtpak.com
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