On supermarket shelves, the competition for cookies has extended from taste to packaging.

The core of creative cookie packaging bags has even surpassed the basic function of protecting cookies, becoming a carrier for conveying emotions and connecting life. MTPAK will take you on a deep exploration of the creative world of cookie packaging, injecting new vitality into the brand through packaging design.

How to design exclusive packaging for cookies?

In addition to common cookies and wafers, there are also many niche cookies on the market, such as whole wheat soda, handmade crisps, sandwich cookies, etc. The packaging of these cookies needs to highlight their uniqueness to establish a foothold in the market.

Take whole wheat soda crackers as an example; they focus on health and low-calorie content. The packaging can use light brown as the main color tone, paired with real-life pictures of whole wheat granules, and labeled with the key information that each tablet contains only xx calories, making it easy for consumers who pay attention to body management to recognize at a glance.

Handmade crispy cookies, due to their crispy texture and diverse flavors (such as seaweed and garlic), can be designed with transparent cans and colored labels. Transparent cans allow consumers to visually see the shape of the chips, and different flavors are distinguished by different colored labels, such as green labels for seaweed flavors and yellow labels for garlic flavors, making it easy to choose.

Sandwich cookies, such as long strip cookies, are most afraid of breaking during transportation. The packaging can be designed as a hard paper tube + an independent inner bag. The paper tube can provide good protection, and the inner bag adopts an easy-to-tear design, allowing consumers to easily open it without needing scissors.

There are also cartoon-shaped cookies for children, which can be packaged in three-dimensional cartoon boxes. For example, the packaging can be made in the shape of a teddy bear or a rabbit. After the cookies are eaten, the box can also be used as a storage box to hold children's small toys or snacks, making children love the packaging and encouraging parents to make repeat purchases.

How to combine cookie packaging ideas with consumer scenarios to make customers more attracted?

Good packaging always accurately targets consumers' usage scenarios. Many companies only focus on appearance when making packaging, but neglect usability. In fact, combining scene design can make packaging more attractive.

For example, for cookies used in office afternoon tea scenes, the packaging can be designed as portable small packages, with each package containing exactly 2-3 cookies. This not only avoids being unable to eat them all at once and getting damp, but also facilitates office workers to easily stuff them into drawers or handbags. The packaging can also be printed with heartwarming slogans such as "take a break, replenish energy", instantly bringing consumers closer together.

Then look at the "family sharing scene". The large package of biscuits can be divided into sections that can be opened and closed repeatedly to store biscuits of different flavors separately. For example, chocolate cookies are placed on the left and butter biscuits are placed on the right. Each time you open the zipper of the corresponding area, you don't need to worry about all the dried biscuits being exposed to the air.

For gift-giving scenarios, packaging can adopt a light luxury and minimalist style, using matte paper with hot-stamping lines and a handwritten greeting card area. Consumers do not need additional packaging and can directly send it as a souvenir, which is both worry-free and classy.

There are also outdoor picnic scenes where waterproof materials can be used for packaging, so even if water accidentally spills, it will not affect the taste of the cookies. At the same time, it is designed in a foldable flat shape, which is convenient to place on picnic mats and does not take up space.

How to create good ideas while controlling the cost of cookie packaging?

Many small and medium-sized enterprises think that creative packaging equals high cost, but in fact, mastering some small skills can also create creative packaging at low cost.

Firstly, material reuse, such as using waste newspapers and kraft paper to make packaging, and then pairing it with hemp rope and dried flower decorations, can create a vintage handmade texture while significantly reducing costs, suitable for niche biscuit brands that focus on handmade and natural products.

Secondly, simplifying the process, without pursuing complex printing and styling, such as using monochrome printing with simple line illustrations, can instead form a unique visual style. For example, some biscuit brands only use black lines to draw crispy biscuit shapes with a white background, which is simple and memorable.

In addition, modular design can also effectively control costs, such as designing a basic packaging and then replacing only the stickers or labels on the packaging according to different festivals or events, without the need to create new packaging molds. For example, using a basic white cardboard box in daily life, during the Christmas season, simply sticking a red Christmas element sticker can turn it into a Christmas limited edition packaging, which not only saves costs but also maintains the freshness of the packaging.

There is also the use of packaging space to print the eating method of cookies on the inside of the packaging, such as pairing with milk for better taste and heating for 10 seconds for a crisper texture, without additional cost, but can enhance consumers' consumption experience and make the packaging more valuable.

How can cookie packaging keep up with new market trends?

Nowadays, the trend of cookie packaging is constantly changing, from environmental protection to personalization, from scenarization to emotionalization. Only by keeping up with the trend can enterprises maintain the competitiveness of packaging. For example, more and more consumers are paying attention to sustainable development. Biscuit packaging can use biodegradable materials, and even be designed as "plantable" packaging - the packaging paper contains flower seeds. After consumers finish the biscuits, they can bury the packaging paper in the soil and grow small flowers, which is both environmentally friendly and meaningful.

There is also a trend towards personalized customization, where companies can launch customized packaging services. For example, consumers can print their name and photo on the packaging, or customize exclusive copy to meet their personalized needs, especially suitable for gift giving scenarios; In addition, a sense of technology has gradually become a new direction in packaging, such as printing QR codes on packaging so that consumers can scan the code to see the process of making cookies, or participating in brand interactive activities, making packaging a digital bridge connecting brands and consumers.

Conclusion

The creativity of cookie packaging knows no boundaries, and the key lies in constantly considering consumer needs and market changes. After all, good packaging not only makes cookies more popular but also leaves a deep impression on consumers. When consumers see the packaging and think of the joy of eating cookies, such packaging is truly successful.

MTPAK provides comprehensive service support, offering one-stop services from concept to implementation. Take immediate action and make creative packaging for our market competitiveness!

Email：account@mtpak.com

Contact us：https://mtpak.com/contact-mtpak

Do You Want Cookie Packaging To Stand Out? Try These New Ideas