What makes consumers choose your products on the dazzling chocolate shelves? In addition to the delicious taste, packaging is becoming a decisive factor.

An excellent chocolate packaging bag design that can instantly stand out on the shelves, convey brand tone, and even stimulate consumers' emotional resonance and purchasing impulse.

MTPAK focuses on customized design of chocolate packaging bags and will explore how to enhance brand value and market competitiveness through packaging art.

Why does chocolate packaging require special design?

Chocolate is a sensitive substance to temperature, humidity, and light. Did you know that improper packaging can cause chocolate to lose its optimal taste within 24 hours? When consumers pick up your product, the packaging bag silently conveys the promise of quality. Research shows that 76% of consumers are willing to pay a higher price for exquisite packaging, which means that packaging directly affects your profit margin.

What are the key elements of chocolate packaging bag design?

Color matching. Color is an important visual element in the design of chocolate packaging bags, which can directly affect consumers' purchasing decisions. MTPAK focuses on color matching for different target groups. If the target audience is children, bright and lively colors such as bright yellow, pink, sky blue, etc. can be chosen, paired with cartoon patterns to create a childlike atmosphere and attract children's attention; If the target audience is young women, soft and elegant colors are more popular, such as light purple, light pink, beige, etc., which can highlight the delicacy and romance of chocolate; If the target audience is high-end consumers, dark colors such as black, dark brown, gold, etc. are more suitable to showcase the high-end texture and luxury positioning of the product.

Pattern design. The pattern should match the characteristics of chocolate, conveying product information and brand culture. If chocolate is handmade, a handmade process pattern can be designed on the packaging bag. If chocolate has a unique taste, corresponding ingredient patterns can be designed, such as tea leaves, hazelnuts, etc., to let consumers know the taste of chocolate at a glance. The pattern design should be concise and clear, avoiding excessive complexity to prevent consumers from having difficulty capturing key information. MTPAK fully considers the characteristics and brand concept of chocolate when designing patterns, using exquisite printing techniques to ensure clear patterns, full colors, and restored design effects.

Shape and structure. The shape and structure of chocolate packaging bags not only affect the storage convenience of products, but also have an impact on the display effect of products.

The common shapes of chocolate packaging bags include upright bags, three sided sealed bags, four sided sealed bags, etc.

The bottom of the upright bag has a supporting structure that allows it to stand on its own, making it more eye-catching when displayed on shelves and better attracting consumers' attention. It also occupies less space during storage and is easy to stack; Three sided sealed bags have good sealing performance, effectively isolating external air and moisture, ensuring the freshness of chocolate, and are suitable for small packaging chocolate; Four sided sealed bags have higher sealing and barrier properties, providing longer lasting preservation protection for chocolate and suitable for large packaging or high-end chocolate products. MTPAK will recommend suitable shapes and structures for merchants based on the packaging specifications, storage requirements, and display scenarios of chocolate.

How to choose the suitable packaging material and applicable scenarios for chocolate bags?

Choosing the appropriate material for chocolate packaging bags is the key to ensuring the quality of chocolate. There are differences in barrier properties, temperature resistance, safety, etc., among different materials, and merchants need to choose based on the characteristics and storage requirements of chocolate.

Common chocolate packaging bags are made of PET/AL/PE composite material, with barrier properties OTR ≤ 1cc/(m ² · 24h · atm), WVTR ≤ 1g/(m ² · 24h), and temperature resistance ranging from -40 ℃ to 120 ℃. They are suitable for chocolate that requires long-term storage and high barrier properties, such as pure chocolate, dark chocolate, etc.

PET/PE composite material, with barrier properties OTR ≤ 5cc/(m ² · 24h · atm), WVTR ≤ 3g/(m ² · 24h), and temperature resistance ranging from -30 ℃ to 100 ℃. It is suitable for short - and medium-term storage of chocolate with general barrier requirements, such as milk chocolate, white chocolate, etc.

KPET/PE composite material, barrier performance OTR ≤ 2cc/(m ² · 24h · atm), WVTR ≤ 2g/(m ² · 24h), temperature resistance between -35 ℃ and 110 ℃, suitable for chocolate with certain requirements for barrier and temperature resistance, such as sandwich chocolate.

How to better showcase products through chocolate packaging bags?

Transparent window design allows consumers to visually see the appearance and color of chocolate, increasing the attractiveness and credibility of the product.

The information displayed on chocolate packaging bags is also crucial, as it can help consumers better understand product information and make purchasing decisions. Key information that needs to be highlighted includes product name, net content, ingredient list, production date, shelf life, storage method, brand logo, etc.

Conclusion

The design, material selection, and product display of chocolate packaging bags directly affect the quality, attractiveness, and market competitiveness of the products. MTPAK, with its professional design team, strict material control, and rich case experience, can provide chocolate merchants with comprehensive customized soft packaging solutions, solve packaging pain points, and help merchants improve product sales and brand image.

If you are troubled by the chocolate packaging bag design and need to customize chocolate packaging bags that meet your own needs, MTPAK is always at your service.

Email：account@mtpak.com

Contact us：https://mtpak.com/contact-mtpak

Chocolate Packaging Bag Design: How to Create Product Differentiation Competitiveness through Design?